Study: 66% of Video Consumers Use Discs3 Mar, 2014 By: Erik Gruenwedel
It may seem like a streaming world, but a majority of consumers still prefer watching movies and TV shows on packaged media, according to new data from the Consumer Electronics Association.
While the majority (79%) of online U.S. adults obtain video content from television programming providers such as cable, satellite or telecommunication, 66% find it on DVD or Blu-ray Disc. Another 47% opt for free streaming services; 37% use paid video streaming services.
While online video streaming is more common among younger consumers ages 18-34, use of traditional TV programming is consistent for most age groups, suggesting that these emerging online services are being used in addition to, rather than instead of, traditional television programming.
“Access to faster Internet speeds and dramatic advances in mobile technology have changed the face of video content delivery and consumption,” Kevin Tillmann, senior analyst, CEA, said in a statement. “However, digital content is not necessarily a substitute for traditional content sources, but instead an additional source from which U.S. consumers can quench their insatiable thirst for video content.”
Indeed, the online survey of 1,001 U.S. adults, found that DVD and Blu-ray Disc are still preferred over digital downloads because respondents indicated they prefer owning a physical product (52%) and the ability to watch using their DVD/Blu-ray player (50%). However, 77% of online consumers own at least some digital video content. The top reasons for choosing digital content include the ability to access it from anywhere (36%), ease of storage (35%), price (32%), instant access to content (32%) and the ability to watch on an Internet connected device (27%).
Physical formats are critical when it comes to movies as most consumers who watch movies obtain them on DVD or Blu-ray disc. Three-fourths (74%) purchase, rent or receive their movies on these physical formats, while only 24% acquire them via digital download.
Meanwhile, among TV viewers, 53% say they skip commercials; yet admit television programming is critical to the discovery of new video content, for both movies and TV shows:
Respondents say they most frequently to discover new movies through channel surfing (44%), on-screen program guides (44%), previews at the movie theater (39%), commercials on TV (39%) and word of mouth (37%).
The leading ways respondents say they discover TV shows is via channel surfing (50%), on-screen program guides (47%), TV commercials (47%), word of mouth (34%) and network websites such as NBC or CBS (27%).