Koch Promotes 'Fit Moms' With 'Parents'13 Oct, 2007 By: Angelique Flores
Super Energized Workout
Koch Vision has partnered with Parents Magazine to promote its two upcoming DVDs from the “Fabulously Fit Moms” series.
With the purchase of either Lower Body Burn or Super Energized Workout, consumers can receive a one-year subscription to the magazine (a $7 value).
Lower Body Burn and Super Energized Workout street Nov. 6 at $14.98 each.
Koch will further promote the DVDs with in-store exposure and awareness through bottle-neck hang tags on Apple & Eve products as well as via print ads in Shape, Oxygen, Tango and Women's Day.
Star Jennifer Nicole Lee also will be making promotional appearances.
The two upcoming titles in the series are designed to help mom stay fit and strong through the coming holiday season.
“‘Fabulously Fit Moms' is such a unique series in that it targets a large, yet quiet, sorority of women — moms — that are over 80 million strong,” said Dan Gurlitz, GM of Koch Vision. “As a mom herself, Jennifer Nicole Lee knows not only how to face down mom issues, but also how to communicate with moms.”