Netflix Ups Streaming Deal With Time Warner14 Jan, 2013 By: Erik Gruenwedel
Netflix and Time Warner, one-time adversaries on the evolution of subscription video-on-demand market, continue to make nice.
Time Warner units Turner Broadcasting System and The Warner Bros. Television Group Jan. 14 said they have inked agreements with Netflix offering domestically complete previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim, as well as the TNT serialized drama reboot of “Dallas.”
Beginning March 30, complete past seasons of Cartoon Network shows “Adventure Time,” “Ben 10,” “Regular Show” and “Johnny Bravo,” and Warner Bros. Animation’s “Green Lantern” will be available on the "Just for Kids" section of Netflix.
In addition, Adult Swim shows “Robot Chicken,” “Aqua Teen” and “Hunger Force,” Sony Pictures Television's “The Boondocks” and the Emmy-winning “Childrens Hospital” from WBTVG's Studio 2.0, will be available.
And coming to Netflix in January 2014 will be the first two seasons of Warner Horizon Television-produced TNT series “Dallas,” featuring some of the original cast, including the late Larry Hagman.
Ted Sarandos, chief content officer of Netflix, said he was “thrilled” to become the exclusive SVOD distributor of Adult Swim, Cartoon Network and “Dallas.”
“[It’s] one of the greatest all-time guilty pleasures," Sarandos said.
Deborah Bradley, SVP of program acquisitions for Turner Broadcasting, said the industry has evolved so that TV Everywhere and SVOD services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand.
“SVOD services have become another way to grow audiences and can introduce new viewers to our programming," Bradley said.
Ken Werner, president of Warner Bros. domestic television distribution, concurred.
"This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models."