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Netflix Sees ‘Blu’ in Holland Launch

11 Sep, 2013 By: Erik Gruenwedel

Streaming pioneer’s app available in six brands of Blu-ray Disc players

Netflix Sept. 11 formally bowed subscription streaming service in Holland — nearly three months after the Los Gatos, Calif.-based rental icon first announced the move.

Service costs 7.99 euros, or $10.60 a month. People in the Netherlands can try Netflix for free for one month by signing up at www.netflix.nl.

The Netherlands represents Netflix’s 41st country following SVOD service bows in Canada, the United Kingdom, Ireland, Scandinavia, Latin America, Mexico and the United States.

Dutch subscribers have access to political drama “House of Cards,” Goth mystery “Hemlock Grove” (starring Dutch-born actress Famke Janssen), season four of comedy “Arrested Development” and prison dramedy “Orange Is the New Black.'” “Derek,” a new comedy from Ricky Gervais, will also be available exclusively on Netflix in the Netherlands starting Sept. 12.

Among the Dutch titles now on Netflix in the Netherlands are feature films Alles is Liefde, All Stars 2: Old Stars, De Heineken Ontvoering, Gooische Vrouwen and Sonny Boy. Dutch comedy on Netflix includes Hans Teeuwen's Spiksplinter and Lebbis' Branding.

"We're proud to bring the future of television to the Netherlands," CEO Reed Hastings said in a statement. "The Dutch have incredible broadband, but until today have not been able to take full advantage of their fast connections."

Notably, upon launch in Holland, Netflix had apps in six brands of Blu-ray Disc players, among other connected devices, including LG, Panasonic, Samsung, Sony, Toshiba and Yamaha — despite the inability of consumers in the country to rent discs from the by-mail pioneer.

Netflix only rents physical discs in the United States.

No Gold Medal for U.S. ISP Speeds

Google Fiber may have the fastest average ISP speed in the world at 3.58 megabits per second (Mbps), but ISPs in the United States are collectively losing ground to other parts of the world, including Ireland, according to Netflix.

The tallies reflect the bandwidth available to accept data that can be transferred from the cloud to a connected devices in one second. The faster the speed, the less chance for stalling and buffering.

Netflix’s ISP speed tracking is based on monthly data from the more than 37 million Netflix members. The listed speeds reflect the average performance of all Netflix streams on each ISP's network and are an indicator of the performance typically experienced across all users on an ISP network.

Through Aug. 31, Denmark ranked the fastest with an average of 2.64Mbps, followed by Finland with 2.57Mbps, Sweden (2.5Mbps), the U.K. (2.4Mbps), and Norway at 2.38Mbps.

Meanwhile, the U.S. posted an average ISP speed of 1.98Mbps, which was down from 2Mbps in July, and just 0.16Mbps and 0.27Mbps faster than Ireland and Mexico, respectively.

The slowest ISP in the U.S., according to Netflix, is Clearwire with 1.18Mbps.

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