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Netflix Completes Scandinavian Launch

18 Oct, 2012 By: Erik Gruenwedel

SVOD leader adds service in Denmark, Finland and Norway following Sweden bow earlier in the week

Netflix Oct. 18 said it is officially beginning streaming rental service in Denmark, Finland and Norway, completing its Scandinavia rollout following the launch of subscription video-on-demand in Sweden earlier in the week.

Los Gatos, Calif.-based Netflix said its streaming serviced is now available to 10 million broadband households in Denmark, Finland, Norway and Sweden via a range of Internet-connected devices, including Smart TVs, game consoles, Blu-ray Disc players, home theater systems, tablets and smartphones.

Netflix is priced at 79kr a month in Sweden, Denmark and Norway, and 7.99 euros in Finland. An extended, free 30-day trial is available for a limited time to paying Spotify subscribers as part of a launch partnership with the music streaming company.

“Initial signups exceeded our expectations; the Nordic people have definitely shown that they are ready for the future of television,” Netflix CEO Reed Hastings said in a statement.

Netflix said it has 27 million streaming only subscribers globally.

At launch, Netflix is offering movies and TV shows from many different providers, including Warner, Fox, Disney, Sony, BBC, CBS, ITV, Lionsgate, Shine International, Nordisk Film Distribution, AB Svensk Filmindustri, Scanbox Entertainment and Norsk Filmdistribujon.

Movies and TV shows available at launch include The Expendables and Happy Feet 2. Previous full seasons of “How I Met Your Mother,” “Breaking Bad,” “The Vampire Diaries,” “Arrested Development,” “Dexter,” “Spartacus” and “The Walking Dead,” and full seasons of British TV, including “The Inbetweeners” and “Sherlock.”

Other titles include a wide range of documentaries, art house movies and classics ranging from Being Elmo and A Clockwork Orange to There Will Be Blood. Kids' titles available at launch include High School Musical 1 and 2, “Shaun the Sheep” and “Babar.”

Regional content includes Danish movies Submarino, Flammen & Citronen, the “Pusher” trilogy and prize-winning Festen, and previous full seasons of Danish TV show “Klovn.” Finnish titles include “Iron Sky” and “Kolme assaan,” while Norwegian TV programming includes “Lilyhammer,” “Julenatt I Blafjell” and “Tomme Tonner.” Swedish movies such as Flickan, I taket lyser stjarnorna and Maria Larssons eviga ogonblick are coupled with full seasons of Swedish TV shows “Bron” and “30 grader i februari.”

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