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Apple Reverses Music Artist Compensation Stance

22 Jun, 2015 By: Erik Gruenwedel

Taylor Swift

Apple will compensate music artists during the three-month trial period for new subscribers to the consumer electronics giant’s pending Apple Music subscription streaming service, according to an executive.

The move reversed an internal policy brought to attention over the weekend by Taylor Swift, who, in an open letter posted to her Tumblr page, called out Apple for not compensating music artists during a subscriber’s 90-day free trial period.

“I’m not sure you know that Apple Music will not be paying writers, producers or artists for those three months. I find it to be shocking, disappointing and completely unlike this historically progressive and generous company,” Swift wrote.

The 25-year-old seven-time Grammy-winning singer, including the youngest ever to win “Album of the Year,” said her newest album, 1989, would not be available on Apple Music June 30 when the $9.99 monthly service launches.

Swift said that while she can afford to absorb the 90-day trial period, other upcoming artists struggling to make ends meet can’t.

Late June 21, Eddy Cue, SVP of Internet software and services at Apple, responded, tweeting “#AppleMusic will pay artist for streaming, even during customer’s free trial period.”

Separately, Cue tweeted “We hear you @taylorswift13 and indie artists. Love, Apple.”

Swift apparently approved Apple’s move in a June 22 early-morning tweet: “I am elated and relieved. Thank you for your support today. They listened to us.”

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