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M-Go Signs Lionsgate

21 Mar, 2013 By: Chris Tribbey

Online video service M-Go has landed another partnership, this time with Lionsgate, pushing the nascent content company’s total video offerings past the 10,000 mark.

M-Go, a joint venture between DreamWorks Animation and Technicolor, offers a transactional, pay-as-you-go VOD and electronic sellthrough service. The addition of Lionsgate will make M-Go more appealing to consumers, according to M-Go CEO John Batter.

“It breaks down into two broad categories. We’re thrilled to have the content, the big releases, the ‘Twilight’ franchise, Hunger Games, the Tyler Perry movies,” Batter said. “And then there’s the TV content like ‘Mad Men,’ which speaks to our demographic.

“We think it’s a great addition to the other content and the other studios that we have on the service,” he continued.

Hunger Games and the “Twilight” movies are available for rent or purchase today, and “Mad Men” seasons one through five will be available for rent or purchase after the April 7 premiere of season six, Batter said.

“M-Go is exactly the kind of entrepreneurial partner with whom we like to be in business, and our partnership underscores the growing spectrum of digital and traditional platforms available for monetizing our content,” Jim Packer, Lionsgate’s president of worldwide TV and distribution, said in a press release.

The addition of Lionsgate to the service brings M-Go’s offerings to “just north” of 10,000 titles, Batter said.

“Obviously Lionsgate has a fantastic library,” Batter said. “Our content strategy is to have the freshest, newest releases, as well as a large library of content. As we go through this year we’ll continue to grow both very aggressively.”

He added that Lionsgate was a great partner for direct-to-digital content.

Prior to Lionsgate, M-Go had managed licensing agreements with Paramount Pictures, NBC Universal, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment and Warner Bros. Digital Distribution. With Lionsgate, only some titles will be UltraViolet-enabled.

“Some of the titles are UltraViolet[-enabled], and some are not yet,” Batter said. “We’ll be there with the UltraViolet studios, and [we’ll be there with] those that transition their catalog to UV. We’re still highly supportive of the UltraViolet ecosystem.”

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