Hulu Tops 1 Billion Videos Viewed in December6 Feb, 2010 By: Erik Gruenwedel
Hulu, the online repurposed TV content aggregator co-owned by NBC Universal, News Corp. and The Walt Disney Co., for the first time streamed more than 1 billion videos in December, according new comScore data.
The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property.
Despite the milestones, Hulu, which is reportedly mulling a pay-per-view service in addition to the current ad-supported business model, represented just 3% of online monthly video streams but was second behind juggernaut YouTube, with nearly 40% market penetration and 13.2 billion videos viewed.
Social video behemoth YouTube is owned by Google Inc.
Reston, Va.-based comScore said nearly 178 million viewers watched an average of 187 videos per viewer during December. Google sites (which is 99% YouTube, in video views) attracted 135.8 million unique viewers during the month (97.5 videos per viewer), followed by Yahoo sites with 59.8 million viewers (9 videos per viewer) and Fox Interactive Media with 56.8 million viewers (9.7 videos per viewer).
Other online video sites included Microsoft sites, with 1.7% market share and 561,000 videos viewed; Fox Interactive Media, with 1.7% market share and 550,000 videos; Yahoo sites (1.6% market share, 539,000 videos); Viacom digital (1.1%, 373,000); Turner Network (1.1%, 367,000); CBS Interactive (0.9%, 297,000); Megavideo.com (0.6%, 210,000); and AOL (0.6%, 210,000).