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Hulu Names Andy Forssell Acting CEO

14 Mar, 2013 By: Erik Gruenwedel

Andy Forssell

Permanent successor to outgoing CEO Jason Kilar will be named after co-owners Disney and News Corp. finalize their interests

Hulu has promoted Andy Forssell to the position of acting CEO, effective at the end of the month when current CEO Jason Kilar departs.

Forssell, who has been SVP of content for Hulu, has been instrumental in the online content aggregator (notably Hulu Plus) acquiring upgraded third-party programming, including past complete seasons of CBS primetime series “The Good Wife.”

“Andy exemplifies the Hulu culture and has been central to Hulu’s journey, helping to grow this company from two content partners and no revenue to over 450 content partners and approximately $700 million revenue in 2012,” Kilar wrote in a blog post. “In his role, Andy has built strong relationships with many of our board members. Andy has the board’s strong support in leading the team during this important time.”

Kilar said Hulu parents, The Walt Disney Co. and News Corp., are finalizing their plans go forward with Hulu. Reports suggest the two media companies differ in how they envision monetizing Hulu. Disney would prefer an ad-supported model while News Corp. is eying a subscription video-on-demand platform.

“Once the plans are finalized, a permanent decision will be made regarding the CEO position,” he wrote.


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