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UHD Alliance Announces Certification and Logo Licensing for UHD Blu-ray Players to Get Premium Logo

13 Apr, 2016 By: Stephanie Prange

The UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, has expanded the range of products that can bear the Ultra HD Premium logo with announcement of certification and logo licensing for Ultra HD Blu-ray Players.

The Ultra HD Premium logo, which was unveiled at CES in January, helps consumers identify televisions, content, content services, and playback devices capable of delivering a premium experience to an Ultra HD market that is expected to grow eightfold by 2019.

“As the Ultra HD ecosystem continues to grow, the UHDA will continue to expand the breadth of Ultra HD Premium certified products and services to provide consumers with a single identifying mark to seek out so they can purchase with confidence,” said UHD Alliance president Hanno Basse. “The certification of Ultra HD Blu-ray players is a natural first expansion because the Ultra HD Blu-ray format was built with premium performance in mind and a growing number of 4K Ultra HD Blu-ray Disc titles released by Hollywood also bear the Ultra HD Premium logo.”

Developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, the Ultra HD Premium specifications reflect collective expertise from across the Ultra HD ecosystem, as well as significant input gleaned from experiential consumer testing.

The UHDA’s Ultra HD Premium logo is reserved for products, content and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut among others. The specifications also make recommendations for immersive audio and other features. These advances in resolution, contrast, brightness, color and audio combine to deliver a premium Ultra HD experience in the home.

With 30 televisions already certified with the Ultra HD Premium logo, and many more anticipated throughout the year, the addition of the certification for Ultra HD Blu-ray players provides consumers with an easy way to identify products that combine to replicate the richness of life’s sights and sounds and allow in-home viewers to more fully and accurately experience the content creator’s vision, the Alliance announcement stated.

In a follow-up to the addition of Ultra HD Blu-ray players to Ultra HD Premium family, the UHDA is currently studying live broadcast of UHD content with an eye toward identifying key technical issues and developing a premium standard for live broadcast content.

To ensure products bearing the Ultra HD Premium logo are certified and conform to the organization’s specifications, the UHDA has designated multiple, independent centers around the globe to conduct testing. The UHDA will provide certified testing centers with a specific testing protocol for Ultra HD Blu-players. Companies throughout the ecosystem will work directly with these centers to have their products tested and certified.

Companies interested in the UHDA specification and the associated licensing terms can obtain the UHDA Information Agreement and/or licensing terms by going through uhdalliance.org/contact-us/.


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