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Sony Reveals 4K UHD TV Pricing

28 Jun, 2016 By: Erik Gruenwedel

Sony's XBR-X800D UHD TV

Sony Electronics June 28 released the pricing and availability of three new 4K Ultra HD television lines: the XBR-X800D (from $1,299), the XBR-X750D ($2,299) and the XBR-X700D ($999). With more than 8 million pixels, the 4K TVs boast greater detail and picture quality, providing more than four times the detail of full HD.

The XBR-X800D series also features high dynamic range (HDR) compatibility to receive and process the new HD video standard. The XBR-X750D and XBR-X700D TVs will be upgradable to HDR compatibility via a firmware update later this year.

The models support Google’s Android TV operating system to stream video, download entertainment, or use as a gaming device. Viewers can access movies and TV shows from Google Play, Amazon Video, YouTube, Netflix, Hulu, PBS and Sony Pictures Home Entertainment’s ULTRA streaming service.

Additional apps from the Google Play store include HBO Now, Epix, Starz Play, iHeartRadio, Fusion, PlutoTV and Vevo.

Sony’s Android TV platform also enables home automation control directly from the remote control, including lights, shades and thermostats. In addition, Android TV's voice search feature has been enhanced to support natural language voice actions and longer, more complex sentences. And with Google Cast, users can cast their entertainment apps such as HBO Go from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

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