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Dunn: Fox Launches Innovation Lab, Expands Samsung Partnership

4 Sep, 2014 By: Chris Tribbey

The entire 2014 summer lineup from 20th Century Fox will be made available in Ultra-High-Definition (UHD) 4K, and the studio is partnering with Samsung Electronics to bring the consumer electronics and content industries together, establishing a partnership between the two.

That’s according to Mike Dunn, president of 20th Century Fox Home Entertainment, who said Sept. 4 at the IFA consumer electronics show in Berlin that Samsung will be the studio’s first partner at the Fox Innovation Lab, an initiative announced  last year that will have 20th Century Fox and tech companies working together to enhance the consumer experience of content through TVs, consumer electronics and mobile devices.

“Consumer electronics, Hollywood studios and — most importantly — consumers will benefit from our work to deliver an entertainment experience fit for today's digital lifestyle,” Dunn said. “The consumer demand for high-quality premium content continues to increase and evolve. Our philosophy is that everything we do centers on the consumer and the consumer experience.

“We focus on making the experience richer and more immersive. We want our audience to love the movie and love the experience of watching it. And that is why we are working with Samsung.”

Part of the lab’s mission is to build a digital bridge between content and consumer electronics, including producing devices with enough storage capable of Ultra-HD playback.

As an example of the type of devices needed for the future of 4K, Michael Zoeller, Samsung's senior director of sales and marketing in Europe, pointed to the UHD Video Pack. The 500GB drive is pre-loaded with UHD 4K movies from 20th Century Fox Home Entertainment and other studios.

“We at Samsung are committed to this initiative,” Zoeller said. “And we will provide consumers with the highest-quality content from Hollywood studios through a download service. It’s very exciting to show that we’re forging a clear path for UHD. The future of UHD looks definitely bright.”

In addition to making its slate of summer blockbusters — including Dawn of the Planet of the Apes and X-Men: Days of Future Past — available in 4K, Fox is also partnering with Samsung to implement Secure Content Storage Association (SCSA technology), which would make it easier for consumers to move high-quality content — including 4K — between devices.

SCSA was founded in early 2012 by 20th Century Fox Home Entertainment, Warner Bros. Home Entertainment, SanDisk Corporation, Western Digital and CRI. Samsung joined the group in December.

“That’s a technology that will liberate consumers,” Dunn said. “It helps them to move premium content easily from device to device. The challenge with UHD movies is this: How can consumers move super large files, quickly and efficiently to a Samsung Curved UHD TV or a tablet? SCSA will help solve this.

“We are bringing our super high-quality content only to companies like Samsung, that commit to SCSA technology.”

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