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Sony Details 4K Lineup

16 Apr, 2014 By: Chris Tribbey

Sony Electronics has unveiled pricing and availability of the 4K Ultra-HD products it debuted at this year’s International Consumer Electronics Show.

The Bravia 4K Ultra-HD TVs will be available in June, with the XBR-X950B series retailing for $7,999 for the 65-inch class and $24,999 for the 85-inch class. The XBR-X900B will retail for a suggested price of $3,999, $4,999 and $8,999 for the 55-inch class, 65-inch class and 79-inch class models, respectively. The XBR-X850B series which will be available in 49-inch, 55-inch, 65-inch and 70-inch class screen sizes for $2,099, $2,999, $3,999 and $5,499, respectively.

Sony’s FMP-X10 Ultra-HD Media Player is already available, with an SRP of $700, and gives owners the ability to download, stream and store 4K content from Sony’s Video Unlimited 4K service, and stream 4K content from Netflix. The player offers 1 TB of built-in storage. Video Unlimited 4K now offers more than 200 titles, 50 of which are available to consumers for free.

Sony is also working to offer three matches of the upcoming FIFA World Cup in Brazil to Bravia owners in 4K, and will produce the Official 2014 FIFA World Cup Film in 4K as well. U.S. viewers will have access to promotional trailers in 4K.

“We continue to be the only company that offers a complete lineup of consumer 4K products, including TVs, front projectors, cameras and camcorders, while also leading the industry in providing 4K content,” said Mike Fasulo, president of Sony Electronics. “Sony’s new 4K Ultra-HD TVs, 4K media player and new 4K content offerings continue to strengthen our growing ecosystem.

“We strongly believe 4K is the future for entertainment and we remain committed to leading the 4K movement, from lens to living room, in a way that only a company like Sony can.”

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