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LG Looks to OLED for 4K

26 Aug, 2014 By: Chris Tribbey

LG Electronics will release the first commercially available OLED Ultra-HD TV sets later this year, in 65- and 77-inch models.

The curved sets will feature 4K resolution and will be available in South Korea first, with releases in North America and Europe following later this year.

“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next-generation TV market,” said Hyun-hwoi Ha, president and CEO of LG’s home entertainment group. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer.”

LG’s 4K OLED TV won a Best of Innovations award at this year’s Consumer Electronics Show.

“OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG,” Ha said. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles.”

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