HBO Goes Nordic

30 Aug, 2012 By: Chris Tribbey

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By mid-October HBO will launch its first linear and VOD service in Denmark, Sweden, Norway and Finland, offering complete seasons and behind-the-scenes material for both new and catalog titles.

Access to the service will not require a pay-TV subscription, as it does for HBO’s similar service in the United States. Dubbed HBO Nordic AB, the service directly competes with Netflix on those countries.

HBO Nordic will offer both a 24-hour ad-free channel as well as transactional VOD via hbonordic.com. “Boardwalk Empire,” “The Newsroom,” “Game of Thrones,” “True Blood,” “Sex and the City,” “The Sopranos” and “The Wire” will be among the offerings.

“We saw a rapid change in Nordic TV consumption these past years,” said Hervé Payan, CEO of HBO Nordic. “Our target group is younger and more urban than the existing premium pay-TV subscribers, and they consume TV on multiple screens, particularly on computers, smartphones and tablets. Most of them associate HBO with best in class series. We view this as a unique opportunity for HBO to grow digital pay-TV subscriptions in the region.”
 

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