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Aussie Website to Sell Movies With UltraViolet Functionality in the U.K.

20 May, 2013 By: Erik Gruenwedel

Access Digital Entertainment Ltd. May 19 said it plans to launch a website in the United Kingdom selling digital movies with UltraViolet functionality.

Australia-based ADE said that when WowHD.tv launches, it will be one of Britain’s first download-to-own and VOD services featuring UltraViolet. Access Digital Entertainment already offers UV functionality on digital sellthrough in Australia via Ezyflix.tv. Current U.K. retailers of UV content include Amazon-owned Lovefilm and Tesco, which owns the Blinkbox movie rental and sellthrough platform.

UltraViolet is the Hollywood initiative (sans Disney) looking to jumpstart physical and digital sellthrough of movies by offering cloud-based access via myriad connected devices.

WOWHD.tv will allow people to stream or download content on any connected device — including smartphones, tablets, PCs and smart TVs — and store their UltraViolet titles in the cloud and share them with up to five other people.

Craig White, Access Digital Entertainment CEO, said negotiations are underway with Hollywood studios to license current movie and TV titles.

WOWHD.tv plans to include leveraging an affiliate relationship with its namesake, WOWHD.co.uk, which already sells DVD and Blu-ray packaged media.

“As we have already built a transferable digital competency in one market, and have online affiliate relationships in others, it makes sense that Access Digital Entertainment would work with studios to offer consumers more choice and the benefit of UltraViolet in new markets.
“We live in an age where viewing choices are incredibly diverse and not dictated by time, channel or place,” CEO Craig White said in a statement. “We will be unlocking the ability for people to choose when, where and how they can watch a diverse range of entertainment content.”

White, who co-founded Élan Media Partners Pty Ltd., which owns and operates websites, such as ezydvd.com, ezyflix.com, chaos.com, play4me.com and wowhd.com, said distribution agreements with Hollywood studios are forthcoming, and will include early digital releases where applicable.

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