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Amazon Teaming With Warner, Lionsgate, Fox and Others for Ultra-HD Content

10 Jan, 2014 By: Erik Gruenwedel

Amazon's transactional video-on-demand service, Amazon Instant Video, said it is working with Warner Bros., Lionsgate, 20th Century Fox, Discovery and others to offer 4K Ultra-HD content. Last month, Amazon Studios said it plans to shoot all 2014 full original series, including comedies and dramas, in 4K Ultra-HD.

4K technology offers video resolution of 3,840 x 2,160 pixels, or 8.3 million pixels — four times the number of pixels of standard full HD.

“There are a number of elements that need to work together to create a true 4K experience for customers — you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully—we’re excited about making that a reality,” said Bill Carr, VP of digital video and music for Amazon.

Ron Sanders, president, Warner Bros. worldwide home entertainment distribution, said the new 4K Ultra HD displays provide viewers with a superior picture, bringing new life to movies and TV shows, and for content that is not available in 4K, the Ultra HD displays will make every detail of your Blu-ray collection more vivid and crisp compared to standard 1080p screens.

Lionsgate said 4K provides a new video platform to distribute its outperforming home entertainment slate.

“Ultra-high-definition is the tip of the iceberg in underscoring the potential for new technologies to enrich our library of great franchises and other premium content in the years to come,” Jim Packer, Lionsgate president of worldwide television & digital distribution, said in a statement.

Mike Dunn, president of 20th Century Fox Home Entertainment, said Amazon has a strong history of consumer-empowering innovations, and believes the e-commerce behemoth’s commitment to advancing the consumer digital experience is a plus to home entertainment.

"Our strategy of fostering easy, affordable and accessible ways for consumers to enjoy Fox movies and TV shows across all of their devices is very much in line with that,” Dunn said.

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