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Kaleidescape Aims for Wider Audience With $4,000 Movie Server

23 Jul, 2013 By: Chris Tribbey

Kaleidescape Cinema One

WEST HOLLYWOOD, Calif. — Upscale movie server company Kaleidescape July 23 debuted its latest high-end home theater experience, the Cinema One, this one with a markedly lower price point than other company players: $3,995.

“It’s at the same price point as a high-end TV,” said Cheena Srinivasan, founder and EVP of Kaleidescape. “It’s still a Mercedes, not a $100 Blu-ray player, but it’s priced to its value.”

The Cinema One — the company’s first product designed for retail distribution — lets owners store as many as 100 Blu-ray- or 600 DVD-quality movies, and allows users to store the movies they own without searching through disc cases, and watch them without previews, menus or ads. The Cinema One connects to any home automation system and owners can access bonus features for titles and specific scenes with just one or two clicks.

Viewers can also download movies directly from the Kaleidescape Store, which offers downloads with the same audio and video quality of Blu-ray discs. Downloads include all special features and audio tracks found on disc, and many titles are UltraViolet-enabled.

The Cinema One is the first of several hardware pieces the Sunnyvale, Calif.-based company will introduce for the targeted upper middle class market.

“The excellent video displays and sound systems found in homes today create a real need for a device that makes it easy to instantly view Blu-ray quality movies,” said Michael Malcolm, founder, chairman and CEO of Kaleidescape. “High-capacity hard disk drives, increasing Internet bandwidth and the new Kaleidescape Store have made it possible to deliver the Kaleidescape Experience to anyone who enjoys watching movies at home.”

Best Buy Magnolia Design Centers and 1,800 home theater dealers worldwide will offer the system beginning July 23.

“Magnolia has been demonstrating the Kaleidescape system in the theaters of our design centers for years,” said Bill Beverley, VP of retail sales for Magnolia Audio/Video. “But until now, Kaleidescape’s products have been installed in large home theaters and whole-home integrated audio/video systems. With Cinema One, we can now offer the same experience in a simple-to-install and easy-to-use movie server to anyone who wants to have a truly theatrical movie experience.”

Srinivasan said the price point is a major milestone for Kaleidescape, as its first servers ran upwards of $40,000. He said the lower price point would widen the company’s install base, and, in turn, result in more movies being sold via disc and electronic sellthrough. He said Kaleidescape server owners typically have more than 500 movies in their collection, and buy more than 50 a year after purchasing a system.

“It shows us that if you remove the obstacles of enjoying good-quality content, people watch and buy more movies,” he said.

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