Samsung Takes Top HDTV Honors9 Jul, 2014 By: Chris Tribbey
Among all HDTV sizes — both below 50 inches and above — those from Samsung earn the best marks from consumers, according to a new report from J.D. Power and Associates.
LG Electronics, Sharp and Vizio also managed high scores. The report measured satisfaction with HDTVs among customers who purchased in the past year, with satisfaction evaluated on performance, reliability, ease of operation, style/appearance, features, price and warranty.
“Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV,” said Christina Cooley, director of diversified services industries practice at J.D. Power. “Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase compared with customers purchasing smaller HDTVs.”
Among customers who purchased an HDTV 50 inches or larger, picture quality and price were cited most often as the reasons for their purchase, while among consumers who purchased an HDTV smaller than 50 inches, price was the top reason, followed by screen size.
The report also found that among customers who purchased a 50-inch or larger HDTV, 32% visited the retailer’s website, compared with 26% among those who purchased an HDTV smaller than 50 inches.