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M-Go Partners With CBS, Hits LG HDTVs

4 Sep, 2013 By: Chris Tribbey

CULVER CITY, Calif. — M-Go, the digital entertainment service backed by Technicolor and DreamWorks Animation, has announced a new distribution deal with CBS, offering more than 1,000 TV episodes, many available a day after they air.

The agreement covers “The Good Wife,” “NCIS,” “Elementary,” “America's Next Top Model,” “Criminal Minds,” “The Amazing Race” and more.

M-Go also announced that its application is now available on LG Electronics’ 2012 and 2013 line-up of HDTVs.

“Consumers want immersive new home entertainment experiences and easy access to the entertainment that matters most to them,” said James Fishler, SVP of marketing for LG Electronics. “M-Go combines an open platform with a user-friendly interface that seamlessly integrates with the LG Smart TV platform.”

M-Go is also unveiling new features for its app, allowing users to customize their content experience via personalized media “Cards,” which offer quick access to their favorite movies and TV series, and can be customized via actors, directors and genres.

“A seismic shift is underway in consumer video experiences as we cross the chasm from analog to digital,” said M-Go CEO John Batter. “To date, the reality of digital media stores has been about ‘access’ — how to make a vast array of content available with less limitations than consumers face in the physical world. We believe the real potential of digital entertainment resides in giving people control of their digital entertainment. M-Go’s customization elements and … approach will open up a world of possibilities for people to organize, discover and enjoy movies and TV shows in entirely new ways.”

Batter said the new interface would help M-Go target consumers who are transitioning from physical to digital.

Currently M-Go offers more than 15,000 titles, with plans to top out at approximately 24,000 by the end of the year, Batter said. M-Go currently has distribution agreements with every major studio, except Disney.

Batter also touted M-Go’s comprehensive digital directory, which points consumers to other outlets —including Amazon, HBO, Hulu, iTunes, Netflix and Vudu — if a title isn’t available via M-Go.

“The feedback we’ve gotten is that consumers want more titles,” Batter said. “And if we don’t have it, we’ll tell you where to get it.”

Currently, rental represents more than 80% of M-Go’s business, Batter said.

M-Go also has some studio partners offering titles via the service day-and-date with theatrical, the latest being Lionsgate’s The Frozen Ground (Aug. 23). M-Go users can rent the title for 24 hours for $7.99.

“[Early digital releases] are good for us and it’s good for the digital delivery industry overall,” Batter said.

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