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Sling TV Expands Asian Content Offering

2 Jun, 2016 By: Erik Gruenwedel

Dish Network’s online TV service, Sling TV, June 2 announced a long-term renewal agreement with Asia TV USA, part of the “Zee Americas” group from India, and provider of South Asian programming.

As part of the agreement, Sling TV and Dish will be the exclusive domestic providers of Zee’s premium on-demand library, which includes movies and over 400 additional popular titles. Over time, Sling TV will become the exclusive over-the-top (OTT) provider in the U.S. for all but one of Zee’s South Asian channels.

In addition to renewing the 10 Zee-branded channels already offered on Sling TV and Dish, the new agreement includes the addition of 27 new Zee channels such as &TV, Living Foodz, Zee Bangla, Zee Tamizh and Zee Cinema HD. Going forward, Zee will transition viewers from its direct-to-consumer services to Sling TV or to authenticated access only.

“Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content, while also giving customers a more streamlined way to access and enjoy both linear and on-demand content,” Chris Kuelling, SVP of programming for Sling TV and Dish, said in a statement.

To broaden content options to fans of South Asian content, Sling TV and Dish are launching a new “Hindi Gold Pack,” which will contain all of the Zee Hindi on-demand channels.

Dish and Sling TV are also adding two Spanish-language channels, Z Living Español and Zee TV Español, and two Brazilian channels, Zee TV Portuguese and Z Living Portuguese, to their respective line-ups.

Zee Alwan and Zee Aflam, two popular Arabic channels, will also launch in Dish Arabic Super Elite and the Arabic Mosaic Pack on Sling TV.

“The U.S. is a mature pay-TV market and operating a direct-to-consumer business can be a low or negative margin initiative, so it made good business sense to align our growth strategy by expanding our offerings and partnering with Sling TV as our chosen OTT platform,” said Sameer Targe, business head of Zee Americas. 

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