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Crackle Launching Original Content on Comcast Cable's Xfinity TV

18 Apr, 2016 By: Erik Gruenwedel

Comcast takes another step toward embracing third-party OTT video

Crackle, Sony’s ad-supported streaming video service, April 18 announced it would offer original content on Comcast Cable’s Xfinity on Demand — starting April 20. The deal is Crackle’s first content distribution agreement with a cable operator, as well as Comcast’s growing acceptance of third-party over-the-top video. Comcast has 22 million pay-TV subscribers.

“Now, viewers will be able to access Crackle’s original programming on demand, without having to leave their set-top box environment,” Eric Berger, EVP of digital networks for Sony Pictures Television, and GM of Crackle, said in a statement.

Crackle’s original long-form content will also be available for TV Everywhere viewing with an Internet connection via the Xfinity TV app and website. Original programming includes Jerry Seinfeld’s “Comedians in Cars Getting Coffee”; animated series “SuperMansion,” starring and executive produced by Bryan Cranston; scripted drama “The Art of More,” starring Dennis Quaid, Kate Bosworth, Cary Elwes and Christian Cooke; “Sports Jeopardy!” with Dan Patrick; and Joe Dirt 2: Beautiful Loser, among others.

Select titles will launch this week, in association with Xfinity’s fourth annual TV-viewing event, “Watchathon Week,” which begins today. Additional Crackle originals and licensed programming will be rolled out in the months ahead.

Comcast’s embrace of third-party streaming video is significant considering its reliance on the traditional pay-TV ecosystem. The cabler has repeatedly shunned suggestions it should offer direct access to subscription streaming services such as Netflix. It is a silent co-owner of Hulu.

“We are continually expanding our on-demand content offering and Crackle’s growing portfolio of high-quality original series is a unique and valuable addition to our Xfinity On Demand platform,” said Franz Kurath, VP of content acquisition for Comcast Cable.

Crackle is also available on PlayStation, Apple TV, Chromecast, Amazon Fire TV, Xbox, Roku and more.

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