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ABI: Set-Top App Usage Rises

4 Mar, 2014 By: Chris Tribbey

In 2013 only one of every 10 pay-TV households in America had access to applications on the set-top box, but that’s expected to climb rapidly, with nearly 40% of pay-TV households having set-top app access by 2019, according to ABI Research.

AT&T, Verizon, Free, Orange and other pay-TV operators are currently leading the set-top app market, and more operators — particularly Comcast and Liberty Global — are adding more services, including OTT video, news and information.

“While a number of operators garner significant media attention, a great deal of activity is happening behind the scenes in the business-to-business market,” said ABI practice director Sam Rosen. “Companies like Accedo, ActiveVideo, Alticast, ES3, FourthWall Media, Myriad Group, TiVo, and Zodiac Interactive have partnered with numerous operators to help bring applications and interactivity to traditional pay-TV services.”

Senior analyst Michael Inouye added: “In addition companies like Opera and Access, which have established strong positions in the consumer electronics and mobile spaces are also targeting the pay-TV markets — helping developers reach a wider audience.”

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