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HMV to Air TV, Theatrical Ads for Superhero Blu-ray Disc Titles

7 Apr, 2014 By: Erik Gruenwedel

Former bankrupt U.K. entertainment retail chain revives packaged-media promotions

British high street retailer HMV (His Master’s Voice) April 9 reportedly will begin airing television commercials for a series of superhero Blu-ray Disc and Easter CD and DVD releases, and children’s themed books.

Created by Bolder Creative, the animated ads play on HMV’s 90-year-old iconic dog and trumpet trademark — this time with the white canine wearing a cape. A theatrical campaign bows April 18.

HMV, which specializes in retailing music, movies, video games and technology products through more than 120 stores in the United Kingdom, and another 110 stores in Canada, is making a comeback after going into administration (a form of bankruptcy) last year. The chain has since been acquired by private investors.


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