Log in

Blockbuster Climbs 'Social' Ladder

27 Feb, 2012 By: Erik Gruenwedel

The adage that there is no such thing as bad publicity apparently holds true for Blockbuster, which saw its brand climb positively in recent social media circles.

Blockbuster, which is owned by Dish Network, currently ranks among the top five companies blogged and tweeted online.

The venerable rental brand saw its “sentiment” score climb four points to 67 out of a scale of 100 — ahead of Hulu (66), Facebook (65), Google (65), Blackberry (56) and Sony (64), among others, according to the tracking of 50 top media brands posted by paidContent.org.

Scores are based on a ratio of online chatter ranging from positive to negative. Any score above 50 indicates the brand is receiving more favorable mentions in social media circles than negative.

The website contracts with social measurement company Trendrr to track the media brands on a daily, weekly and monthly basis.

Blockbuster was in the news last week after Dish announced it would close 500 Blockbuster stores by June, leaving about 1,000 stores operating nationwide. Dish, which said Blockbuster operates on a break-even basis, incorporates the brand in the marketing of its satellite TV business through platforms such as Blockbuster@Home and Blockbuster Movie Pass.

Add Comment