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CinemaNow Bows Disc-to-Digital in Canada

12 Sep, 2013 By: Erik Gruenwedel

Best Buy’s digital platform allows consumers to access digital files of their DVD movies in the cloud with UltraViolet functionality — for a fee

Best Buy’s CinemaNow has begun offering its disc-to-digital service in Canada. The platform allows users to convert their DVD movies digital files in the cloud from their home and watch them on more than 1,000 connected devices.

Walmart was the first retailer in the United States to offer disc-to-digital at stores utilizing its Vudu.com service. The service is now available to consumers in the home.

Nearly 4,000 DVD titles from Fox, Warner, Sony, Universal and Paramount are eligible for disc-to-digital conversion. The cost for each conversion is $2 for standard-definition and $5 for high-definition. The digital movie can be streamed or downloaded.

Executives from Fox, Warner, Sony and Universal gathered Sept. 3 in Toronto at Yonge-Dundas Square with media and consumers to showcase CinemaNow’s features and discuss the landscape of digital entertainment in a panel-style format moderated by film critic Richard Crouse.

The discussion concluded with a Q&A and live demonstration of how disc-to-digital works. Disc-to-digital capabilities have been made possible through the Canadian launch of Ultraviolet, the cloud-based storage system that enables consumers to purchase, collect and share their movies and TV shows across multiple participating retail services and devices.

“This new service allows Canadians to convert their DVD movies to a digital format, giving them the freedom to access their favorite classic movies anywhere, anytime,” Loveena Chera, director of CinemaNow, said in a statement.
“As a founding member of [Digital Entertainment Content Ecosystem, which oversees UltraViolet], the CinemaNow service has been a key part of the industry coming together to design and launch UV, and CinemaNow has been in the vanguard of retailers bringing UltraViolet to consumers,” Mark Teitell, GM of DECE, said in a statement. “The disc-to-digital launch by CinemaNow and its studio partners now brings a major additional benefit to CinemaNow and UV users in Canada.”


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