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Best Buy Offers Blu-rays at DVD Prices

23 Apr, 2012 By: Erik Gruenwedel

Best Buy Co. is selling select new-release and catalog Blu-ray Disc movies (without UltraViolet) for the same price as the DVD with a disc trade-in.

As part of Best Buy’s “Upgrade & Save” campaign (www.bestbuy.com/upradeandsave), which debuted a few months ago, consumers who bring in an approved, used DVD movie (up to five discs per visit) receive a $5 coupon per disc toward the purchase of a Blu-ray title. Used discs do not include burned copies or manufactured-on-demand titles.

That means the Minneapolis, Minn.-based consumer electronics chain is offering Universal Studios Home Entertainment’s recent Contraband Blu-ray/DVD/digital copy combo pack for $14.99 after applying the $5 discount coupon. The title is $19.99 without the coupon. Best Buy is selling the Contraband DVD for $15.99.

Recent releases also available for $14.99 plus coupon include Tower Heist combo pack (no UltraViolet), Young Adult, Footloose combo pack (no UltraViolet), My Week With Marilyn (Blu-ray/DVD) and Justified: The Complete Second Season.

Best Buy, which is struggling to adapt to a home entertainment market fixated on low-margin rental, also is selling catalog BD titles Pulp Fiction, The Blind Side, Crazy Stupid Love, Batman Begins and AVP: Alien vs. Predator for $4.99 each plus coupon ($9.99 each without coupon). Recent releases available for $12.99 plus coupon ($17.99 without) include Super 8, Hugo, Warrior, Scarface and Some Girls.

Other BD titles for $9.99 with coupon ($14.99 without) include BD/DVD combo releases of Gladiator, The Dark Knight, Social Network, Gran Torino and Saving Private Ryan.

Meanwhile, Amazon is selling Contraband combo disc with UltraViolet for $19.99 and free shipping.

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