Universal, LoveFilm Sign Movie Streaming Deal30 May, 2012 By: Erik Gruenwedel
LoveFilm Instant, the European subscription video-on-demand service owned by Amazon, May 30 said it signed a multiyear distribution agreement with NBC Universal International Television Distribution that enables members to stream new and catalog movies during the second pay-TV window.
The second pay-TV window follows the traditional retail release period, which includes transactional video-on-demand, physical and electronic sellthrough.
Universal movies include Kick-Ass, Despicable Me, American Reunion, Battleship, Senna, It’s Complicated, Nanny McPhee Returns, Leap Year, Green Zone, The Wolfman, Robin Hood, Scott Pilgrim vs. The World, The American, Paul, Fast Five, Bridesmaids, Johnny English Reborn, Snow White and the Huntsman, Bourne Legacy, Dr. Seuss' The Lorax and Safe House, among others.
The Universal agreement is the latest exclusive content deal announced by LoveFilm, which include deals with Disney, Sony Pictures, Warner Bros, Entertainment One and Studiocanal.
Launched last December in response to this year's bow of Netflix streaming in the United Kingdom and Ireland, LoveFilm Instant currently has more than 5,000 movies and TV episodes that can be streamed via connected televisions, PlayStation 3, Xbox 360, laptops and iPad tablet computers.
It is a subsidiary of LoveFilm, which has more than 2 million by-mail disc subscribers in the United Kingdom, Germany, Norway and Denmark, with access to more than 100,000 titles in the first pay-TV window.