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Anthony Bay Departing Amazon Video

18 Feb, 2013 By: Erik Gruenwedel


Former MOD Systems executive leaves after just one year at Amazon


Anthony Bay reportedly is out as head of Amazon’s video division, effective March 1.

Bay, who previously was CEO of digital kiosk operator MOD Systems, had been with Amazon about a year. The departure apparently is part of internal management restructuring at the e-commerce behemoth’s video division, according to The Wrap, which cited a source familiar with the situation.

Bay had been integral to the rollout of Amazon Prime Instant Video, the e-commerce retailer’s rival to SVOD market leader Netflix, including securing deals with Apple, Samsung and Nintendo, among others.

MOD Systems, which specialized in retail kiosks that download movies and music to SD cards, ceased operations in 2011 after co-founder Mark Phillips was sentenced to four years in federal prison for wire, mail fraud and money laundering.

Amazon, which historically offers little insight into its SVOD service, has recently upped spending on content license agreements, including securing rights to the coveted “Downton Abbey” TV series, among others.

Meanwhile, Jim Buckle, managing director of LoveFilm, Amazon’s European-based by-mail and SVOD service, departed last week to become CFO of another online retailer.


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