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Amazon Prime Inks Streaming Deal for ‘Veronica Mars’ TV Series

9 Jan, 2014 By: Erik Gruenwedel

Cast of "Veronica Mars"

Amazon Jan. 9 said it signed a license agreement with Warner Bros. domestic television distribution for exclusive subscription streaming rights to former UPN/The CW Network series “Veronica Mars,” starring Kristen Bell as a high school sleuth.

Under the deal, Amazon Prime Instant Video has rights to all three seasons of the show, which ended in 2007. Warner is launching a Veronica Mars movie March 14 featuring the original cast.

The movie (after Warner declined to fund it) came about only after the show’s creator, Rob Thomas, initiated a fundraising campaign on Kickstarter.com — a strategy that generated $2 million in funding in less than 10 hours. Thomas ended up securing $5.7 million from 91,585 backers — the largest amount ever for a feature film, and the third highest amount in Kickstarter history.

In the movie, Bell returns to her fictional hometown of Neptune, Calif., 10 years later to deal with an ex-boyfriend and is soon embroiled in a murder mystery.

“The ‘Veronica Mars’ series has been popular on DVD and Amazon Instant Video for years, so we know how much Amazon customers love this iconic television show,” Brad Beale, director of digital video content acquisition, said in a statement.

Ken Werner, president of Warner Bros. domestic television distribution, said digital distribution platforms such as Amazon Prime allow both hardcore and casual fans to discover new (old) TV shows.

“We are thrilled to have Prime Instant Video as a digital distribution outlet for the ‘Veronica Mars’ TV series,” Werner said.


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