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Amazon Bows Instant Video in Japan

27 Nov, 2013 By: Erik Gruenwedel

Ecommerce behemoth’s video platform joins crowded Japanese market

Amazon has rolled out its Instant Video transactional video-on-demand and digital sellthrough service in Japan, offering more than 26,000 movies and episodic TV programming.

Titles can be streamed to two devices, including Amazon's Kindle tablet, but downloaded to only one. The new Kindle HDX rolls out in Japan Nov. 27, with a $20 (2,000 yen) Instant Video promotional coupon.

New releases such as Disney/Pixar's Monsters University rent for $5, and can be purchased for $25. The original Hobbit movie retails for $20, while catalog titles rent for as little as $1 for 24 hours.

Pilot episodes of the first seasons of Fox TV’s “Glee,” “24” and local hit drama, “Boys over Flowers” (Hana Yori Dango) are available for free.

The arrival of Amazon Instant Video augments local VOD operators such as GyaO, Tsutaya TV and NotTV, as well as Hulu and Apple TV. Japanese cabler, JCOM, also offers transactional VOD service.

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