'Frozen' Holds Onto Top Disc Sales Spot for Sixth Time7 May, 2014 By: Thomas K. Arnold
Walt Disney Studios’ Frozen is living up to its name. The animated feature appears to be frozen in the No. 1 spot on both national home video sales charts, finishing the week ended May 4 on top once again — for the sixth time in seven weeks.
The second spot on both Nielsen VideoScan’s First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined sales, and Nielsen’s dedicated Blu-ray Disc sales chart went to Lionsgate’s The Legend of Hercules, a theatrical dud that earned only $18.8 million in U.S. theaters on a budget estimated at $70 million. The live-action film generated 32% of its total unit sales from Blu-ray Disc, the same percentage as Frozen in its seventh week of release.
It was a photo finish: Hercules sold 95% as many discs during the week as Frozen.
On the overall disc sales chart, Warner’s The Hobbit: The Desolation of Smaug crept back up to No. 3 its fourth week in stores, followed at No. 4 by Universal Studios’ Ride Along, which has been in stores for three weeks. Rounding out the top five was Lionsgate’s Madea’s Neighbors from Hell, a DVD-only release that bowed the previous week at No. 2.
In addition to The Legend of Hercules, two other new releases made it into the First Alert top 20 their initial week of release. Paramount’s Labor Day, a Jason Reitman-helmed-and-written drama that stars Josh Brolin and Kate Winslet, rode its $13.4 domestic box office take to a No. 6 First Alert debut. According to Nielsen research, the film — about a single mom and her son who unwittingly give a ride to an escaped convict — sold 27% as many units as top-ranked Frozen in the week ended May 4.
Fox’s Devil’s Due, a horror film about a mysterious “lost” honeymoon night after which the bride unwittingly finds herself pregnant, debuted at No. 8. The film earned $15.8 million in theaters and sold 23% as many copies as Frozen.
Labor Day generated 29% of its total unit sales from Blu-ray Disc, Nielsen data shows; Devil’s Due, 27%.
On Home Media Magazine’s weekly rental chart, Universal Studios’ 47 Ronin shot to No. 1 now that its 28-day holdback from key rental outlets Netflix and Redbox is over. The Legend of Hercules bowed at No. 2, with Labor Day debuting at No. 3.
Universal Studios’ Homefront, the previous week’s top rental, slipped to No. 4. Rounding out the top five rentals: Paramount’s The Wolf of Wall Street, down a notch from No. 4 the previous week.