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Steel for 'Gods of Egypt'

31 May, 2016 By: John Latchem


Best Buy's 'Gods of Egypt' steelbook case

Lionsgate's Gods of Egypt was the title given the most prominent attention by retailers May 31.

Best Buy used the title extensively in its weekly circular ad, touting the 4k Ultra HD Blu-ray version and linking it to new UHD TVs and players from Samsung. Best Buy was also the only retailer with an exclusive edition of the title, offering a steelbook case with the 3D Blu-ray edition (for $3 less than the wide-release 3D Blu-ray of the film).

Target, on the other hand, didn't stock the Gods of Egypt 3D or 4K versions either on shelves or online, as of the end of the Tuesday release day. Walmart had both premium formats on its website, if not in stores.

Best Buy also offered 100 My Best Buy points for members of its loyalty program with preorders of Disney's Zootopia Blu-ray, which arrives on disc June 7.



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