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Riding 'The Good Dinosaur'

23 Feb, 2016 By: John Latchem


Disney's The Good Dinosaur didn't arrive at retail with the same level of excitement as previous Pixar movies, but that didn't stop some retailers from hooking it up with some exclusive content.

Target offered the Blu-ray versions of the film with an exclusive featurette and a deleted scene accessible via the Disney Movies Anywhere website.

Best Buy offered a special lenticular cover for the Blu-ray (non-3D) combo pack.

Target devoted most of its home entertainment space in its weekly ad circular to plugging preorders. Target is offering a $5 gift card with preorders of Star Wars: The Force Awakens, and a $10 gift card with preorders of HBO's Game of Thrones: Season 5, at Target.com/preorder.

In another interesting move, Target used the upcoming debut of Netflix's "Fuller House" to plug the DVD of the first season of "Full House" for $9.99.



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