A Path to Retail 'Oblivion'6 Aug, 2013 By: John Latchem
The latest new release causing retailers to line up their own exclusive editions is Universal’s sci-fi thriller Oblivion.
Best Buy offered an exclusive Blu-ray combo pack edition with an additional 30 minutes of behind-the-scenes extras.
Walmart offered the Oblivion Blu-ray with special metallic packaging (dubbed “metalpak”).
Target also offered special packaging for Oblivion, in the form of a slipcover with 3D lenticular artwork.
Aside from Oblivion, Target offered an exclusive Pitch Perfect “Aca-Awesome” limited-edition DVD gift set that included a cup, sunglasses, pens and a glitz pencil.
Among other promotions, copies of Oblivion at several stores were labeled with a discount offer to save $8 off the purchase of the Riddick Collection three-pack, re-released to promote the upcoming movie Riddick. Likewise, the Riddick Collection touted a discount for Oblivion, $5 off at Target and $8 off at Walmart.
Best Buy and Target also touted catalog titles with coupons for upcoming films.