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An Awakening of 'Star Wars' Retail Exclusives

5 Apr, 2016 By: John Latchem

(L-R): Special 'Star Wars: The Force Awakens' packaging at Best Buy, Target and Walmart

The home video debut of Star Wars: The Force Awakens April 5 brought with it a flood of merchandising displays tied to the movie, as well as several retail-exclusive editions.

Target devoted two pages in its weekly ad circular to "Star Wars," including a coupon for $10 off $50 of "Star Wars" merchandise and $25 off $100 in merchandise. Target billed its version of the film as a "double exclusive," as it includes both special fold-out packaging and exclusive bonus featurettes, including an interview with film stars Daisy Ridley and John Boyega. The bonus features are accessible digitally through the Disney Movies Anywhere redemption code.

Best Buy had the Blu-ray in a steelbook case with Kylo Ren on the cover. This kind of matches the earlier-released individual Blu-rays of the first six films, although the design is slightly different, mostly in how the titles are presented.

Walmart offered the Blu-ray with a special slipcover with fold-out BB-8 art, plus a Star Wars Galactic Connexions trading disc.

Toys "R" Us offered a free Kylo Ren decal with the purchase of the film on DVD or Blu-ray.

Stores also set up elaborate cardboard displays for the title, with Best Buy and Walmart showing off a large BB-8 with DVD shelves. Some Targets had a large cardboard display themed around the film's characters.



Best Buy

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