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Samsung Bows 3DTV App

24 May, 2011 By: Erik Gruenwedel

Free app allows users to stream 3D movie trailers, music videos and TV shows to Samsung LED/Plasma 3DTV

Samsung Electronics America Inc. May 24 became the first consumer electronics manufacturer to launch a 3DTV app.

The free app dubbed “Explore 3D,” accessible from Samsung’s SmartHub interface, offers access to free 3D streaming content, including trailers from DreamWorks Animation and other studios, music videos, educational content and full-length TV shows from Wealth TV.

Later this year, Explore 3D will offer access to transactional VOD available in streaming 3D, including feature films and shorts, plus full-length 3D documentaries. The service is available now on all 2010 and 2011 LED Smart 3D TVs and Plasma Smart 3DTVs. Users simply sign up for a new account via any PC.

“Once consumers experience the wonder of immersive 3D that we deliver on Samsung 3D LED and 3D Plasma TVs, they generally crave all the 3D content they can get their hands on,” said John Revie, SVP of home entertainment with Samsung Electronics America. “We decided to expand our Explore 3D App with both free content and (coming soon) feature films in order to meet this growing demand.”

The Explore 3D app is supported on the backend by Rovi Corp. and includes its cloud-based metadata and (Sonic Solutions) RoxioNow platform. Rovi currently powers entertainment services for a range of companies, including digital storefronts from Blockbuster and Sears that also are available on Samsung TVs.

Recently, Samsung announced a promotion that includes two pairs of its Active 3D glasses with qualified 2011 LED and Plasma TVs purchased from authorized dealers, as well as a price reduction across its entire line of 3D glasses, allowing a family of four to enjoy 3D for less than $100.

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