Dolby, Philips Unveil Glasses-Free High-Def 3D Solution12 Apr, 2012 By: Chris Tribbey
Dolby Laboratories and Royal Philips Electronics have combined forces on a new high-def 3D format, capable of delivering 1080p content in 3D to 3D-capable devices, including autostereoscopic (glasses free) consumer electronics.
Dolby 3D can be delivered via existing distribution systems, the companies said, and is intended to improve the 3D experience on numerous devices, including smartphones, tablets, PCs and HDTVs.
“Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience,” said Ruud Peters, chief intellectual property officer at Philips. “By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators and device manufacturers to deliver HD-quality 3D on any device.”
The two companies aim to work with equipment manufacturers of display panels and entertainment devices “to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today,” the companies said in a statement.
Content owners and broadcast operators will have the opportunity to encode 3D titles in Dolby 3D.
“We believe that Dolby 3D can help drive the adoption of 3D — creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance,” said Ramzi Haidamus, EVP of sales and marketing for Dolby. “Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space —integrating our technologies and strengths throughout the entire content chain.”