Box Office Bodes Well15 Mar, 2009 By: Thomas K. Arnold
I just finished covering the weekend's box office for USA Today.
Interesting — the box office is up 12% in revenue and 15% in attendance this year, and distributors are saying the audience for movies is broadening beyond their core demographic. Hopefully this will begin translating to our business.
You can read my story here: http://www.usatoday.com/life/movies/news/2009-03-15-box-office_N.htm
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