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Sling TV Launches 'A La Carte TV'

25 Apr, 2017 By: Erik Gruenwedel

Sling TV April 25 announced subscribers now can choose their favorite premium and "extras" channels from genres such as sports, comedy, kids, news and movies, among others.

Dubbed “a la carte TV,” the concept applies to Sling Orange (single-stream) and Blue (multi-stream) subscribers as well as Spanish-language and international platforms. Users must subscribe to a core (20 channel) Sling plan to personalize additional premium and extras channel selections.  

“Today, four-out-of-five-pay-TV subscribers want ‘a la carte TV,’” CEO Roger Lynch wrote in a blog post. “In an industry that works to prevent consumer choice, we’re introducing [personal choice].”

Separately, Sling TV is partnering with AirTV Player, a streaming media device that offers over-the-air digital access to local TV channels.

Consumers who pre-pay from three-to-six months of Sling TV can purchase the AirTV player and AirTV adapter for an additional $50 — down from the standard $129.99 price.

“At only $20 per month, our Sling Orange service, combined with an AirTV bundle, is perfect for those who are ready to dump cable,” Glenn Eisen, chief marketing officer at Sling TV, wrote in blog post.

Unlike Roku, Google Chromecast, Amazon Fire TV, Apple TV and other streaming media devices, AirPlay offers over-the-air digital access to local TV channels via separate OTA antennae.

Sling is offering new subscribers a 25% discount on the RCA-brand digital antennae. Reception of broadcast station signals is dependent on a user’s geographic location.


About the Author: Erik Gruenwedel

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