Sling TV Adds Showtime

5 Apr, 2017 By: Erik Gruenwedel

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Premium network is available for $10 monthly

Sling TV April 5 announced it is adding Showtime as an add-on to its subscription-based online TV service. CBS-owned Showtime is available for an additional $10 monthly fee.

Dish Network-owned Sling TV claims to be the only over-the-top video service offering four premium networks, including HBO Now, Cinemax and Starz.

“We know our price and the ability to personalize your channel line-up are why consumers prefer Sling TV, so we’ll continue to offer more customizable options like this,” Glenn Eisen, chief marketing officer of Sling TV, said in a statement. “Showtime offers additional high-quality live and on-demand content, including series like ‘Homeland’ and ‘Billions.’”

Showtime marks a step closer to third-party OTT licensing for CBS, which heretofore has limited access to its live programming in favor of proprietary platform CBS All Access.

Indeed, watching the final of the NCAA Men’s Basketball National Championship was limited to CBS affiliate stations, which included Charter’s Spectrum TV Plus OTT service.

Separately, AT&T announced it is adding HBO Now to its unlimited wireless plan. The plan includes a $25 monthly video credit on DirecTV, DirecTV Now and/or U-verse.

"Our customers want wireless entertainment on their terms, and we're going to deliver," said David Christopher, chief marketing officer of AT&T Entertainment Group.

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