Roku Movie Channel Goes Live

11 Oct, 2017 By: Erik Gruenwedel

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Company bows less-expensive Roku Express device in France and the United Kingdom

Roku Oct. 11 said previously-announced branded channel (“The Roku Channel”) is now available on all current generation Roku streaming devices in the United States only. The free, ad-supported service offers movies such as Mission: Impossible 3, Beauty Shop, Philadelphia and Zookeeper, among others.

Roku, which co-created the subscription streaming video market with Netflix, is bowing less-expensive media devices in the United Kingdom and France.

The Roku Express is the most affordable streaming player bowed in the U.K., priced at £29.99 ($39.72). The Los Gatos, Calif.-based company is launching the Roku Express in France for €34.99 ($41.55).

“The Roku Express is one of our most popular streaming players. It is a great starting point for first-time streamers or for people looking to extend the Roku experience to other TVs,” Chas Smith, GM of Roku TVs and players, said in a statement.

Roku, which launched an IPO earlier this month, is also making available in the U.K. the Roku Streaming Stick+, the first Roku stick capable of streaming HD, 4K and 4K HDR. It is priced at £79.99 ($106).

Roku devices are powered by a proprietary operating system with access to 4,000-plus streaming channels, including 150,000 movies and TV episodes in the U.K. The search function enables users to discover new movies, TV shows, actors or directors. The operating system also displays where content is available and in order of price.

 

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