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TiVo: Connected Blu-ray Disc Player Ownership Still Trumps Roku, Google, Amazon, Apple Devices

28 Sep, 2017 By: Erik Gruenwedel

Wi-Fi-enabled players still outnumber all except video games and smart TVs

Despite a 3.3% decline, ownership of Blu-ray Disc players connected to the Internet in the second quarter (ended March 31) exceeded more-trendy streaming media devices such as Amazon Fire TV, Roku, Google Chromecast, Apple TV, TiVo Bolt and Boxee TV, according to new from TiVo.

In a survey of 3,000 respondents, 12.1% said they own a connected Blu-ray player — down from 15.5% in the first quarter. The decline is expected after connected TVs supplanted BD players in 2015 as the go-to device to access streaming video.

Regardless, the percentage of domestic households with a DVD/Blu-ray Disc player still topped 77% in the first quarter of 2016, down just 3% from the previous-year period, according to Nielsen.

Meanwhile, ownership of Amazon Fire TV stick increased 0.5% to 10.2%; Roku ownership edged up 0.2% to 9.9%; Google Chromecast declined 1.7% to 9.1%; and Apple TV declined 4.3% to 9%.

It remains to be seen how the new (but pricey) Apple TV 4K with HDR affects the device’s free-fall.

Notably, 38.2% of survey respondents said they didn’t own a streaming media player — largely due to awareness. Indeed, nearly 25% of respondents answered, “I’m not familiar with streaming devices,” which portends opportunity for streaming media devices, according to TiVo.
TiVo anticipates the percentage of households without a streaming device to drop significantly over time.

About the Author: Erik Gruenwedel

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