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Roku Has Shipped 8 Million Devices

25 Feb, 2014 By: Erik Gruenwedel

Roku has reportedly shipped nearly 8 million set-top box devices and dongle sticks since launching operations in 2008 — up from 5 million units shipped in April 2013.

Saratoga, Calif.-based Roku’s updated data was disclosed in a blog post by Dan Rayburn, principal analyst with Frost & Sullivan and EVP of StreamingMedia.com.

Rayburn reported streaming usage on Roku devices grew 70% in 2013 to 1.7 billion hours. The average Roku player streams 13 hours of video content per week, with 25% of Roku players streaming 35 hours per week (the average Nielsen household watches 34 hours per week).

Roku doubled the number of third-party content channels in the past year to more than 1,200. Roku added YouTube, Showtime, WatchESPN, TWC TV, AOL, Fox Now and Watch Disney Channel.

Rayburn said that while Apple TV has shipped more streaming devices (about 18 million), the majority, he said, are used for AirPlay — Apple's technology for streaming audio and video to and from iOS devices.

Notably, Rayburn said the turnover of Roku devices remains minimal, with older units typically recycled from older users to new ones.

“I can’t think of another sub-$99 electronic device in the market is a device someone else wants to take off your hands and use,” Rayburn wrote.

About the Author: Erik Gruenwedel

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