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RCA Joins Roku TV Licensing Program

25 Apr, 2017 By: Erik Gruenwedel

Roku April 25 announced that television manufacturer RCA has joined its licensing program. As a result, RCA-branded Internet-connected televisions (“smart TVs”) will incorporate the Roku OS in the U.S. and Canada.

By embedding the Roku app, TV manufacturers are giving consumers access to more than 1,000 third-party streaming video channels. Roku TVs ship with a remote control. The free Roku mobile app turns iOS or Android smartphones into remotes for voice search, private listening, access to a keyboard, and the ability to share photos and music.

“Our TV partners have seen incredible success growing their brands and market share, making Roku TV one out of every eight smart-TV purchases in the U.S.,” Chas Smith, GM of Roku TV and players, said in a statement. “Consumers love the brand and as we combine that with today’s modern streaming approach, RCA Roku TVs are sure to be a favorite this year.”

Other TVs with embedded Roku OS software include Insignia, Sharp, Hitachi, Hisense and TCL.

About the Author: Erik Gruenwedel

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