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Roku Dominates Streaming Media Device Market

22 Mar, 2017 By: Erik Gruenwedel

Netflix and Sling TV spearhead preferred OTT video streaming destinations

Roku, along with Netflix, created the subscription streaming video market. Thus, it is little surprise Roku leads the in-home device market with 18% household penetration, followed by Amazon Fire TV (12%), Google Chromecast (8%) and Apple TV (5%), according to new from comScore.

The data measurement company found streaming media devices and sticks are found in 37% of broadband homes, followed by connected video game consoles (31%), Internet-connected televisions (27%) and Blu-ray Disc players (8%).

Netflix has the highest household penetration at more than 40%, with monthly average viewing between 25 and 30 hours. YouTube has about 27% household penetration (15-20 hours), followed by Amazon Prime Video at 17% (12 hours) and Hulu at 10% (26 hours).

Dish Network’s Sling TV, the first standalone subscription online TV service, ended 2016 with nearly 2 million subscribers, according to comScore.

Notably, Sling TV households watched 48 hours of content in December — highest among any over-the-top video service.

PlayStation Vue, Charter Spectrum TV Plus and DirecTV Now offer similar live-streaming TV packages. They will soon be joined by YouTube TV and Hulu Live, in what will likely be an increasingly common trend to attract cord-cutters and cord-nevers, according to comScore.

About the Author: Erik Gruenwedel

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