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Netflix Coming to U.S. Cable

25 Apr, 2014 By: Erik Gruenwedel

CEO Reed Hastings’ desire to include Netflix with bundled cable subscriptions in the U.S. is becoming reality.

Atlantic Broadband, Grand Communications and RCN April 25 said they have entered into partnerships with Netflix that afford their subscribers easier access to the streaming service via TiVo set-top boxes.

The regional cablers’ customers who subscribe to Netflix, beginning April 28, will be able to access Netflix in addition to live TV, video-on-demand and other Web content through a singular set-top device. Customers can use the TiVo DVR to search, browse and binge on Netflix content, including original series “House of Cards” and “Orange Is the New Black” — the latter Netflix’s most popular original.

There are no additional cable charges to access Netflix beyond the monthly TiVo subscription fees. Netflix’s monthly credit card billing will remain separate from the cable bill.

“The ever-expanding selection of titles on Netflix is a tremendous complement to Atlantic’s existing portfolio of programming. Integrating the world’s leading Internet TV network with the world’s best DVR platform underscores our commitment to delivering customers what they want — instantly,” David Isenberg, chief marketing and strategy officer for Atlantic Broadband, said in a statement.

TiVo, which enabled Netflix to secure its first cable partnerships with Virgin Media in the United Kingdom, and Sweden’s Com Hem, said the announcement underscores the seamless integration between over-the-top video and pay-TV when both parties are amenable.

"Our view has long been that the marriage of linear television and streaming over-the-top TV is the future of television, and Netflix has clearly emerged as a must-have OTT service," Tom Rogers, CEO of TiVo, said in a statement.

Hastings heretofore has been unsuccessful convincing major cablers Comcast and Time Warner Cable about a partnership, despite openly courting them in fiscal calls.

Jim Holanda, chief executive officer at RCN and Grande Communications, didn’t need additional persuasion, calling the partnership a “game-changing relationship.”

“The dynamics of this are clear: more choices for the viewer via a simple, unified device,” Holanda said.


About the Author: Erik Gruenwedel

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