NBC: 1.86 Billion Rio Olympics Live-Streaming Minutes15 Aug, 2016 By: Erik Gruenwedel
Primetime television ratings for the Rio Olympics may be down from London four years ago, but streaming data keeps going up.
NBC Olympics through Aug. 14 reached 1.86 billion live-streaming minutes — surpassing by 26% the combined total of all prior Olympics (1.48 billion for Sochi, London, Vancouver, Beijing and Torino).
The Rio Games are being streamed via NBCOlympics.com and the NBC Sports app, among other platforms.
After 10 days, the average primetime viewership (27.8 million) and household rating (15.4) is the second-largest Games viewership on record (behind only London).
Sunday’s primetime coverage posted “total audience delivery” average of 28.1 million viewers with a 15.8 household rating. TAD calculates average minute viewing across broadcast, cable and digital.
The Rio Olympics is the first in U.S. media history with live primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.