NBC Rio Olympics Live Streaming Tops 1 Billion Minutes12 Aug, 2016 By: Erik Gruenwedel
NBC’s live streaming for the Rio Olympics topped 1 billion minutes on Aug. 10 — the first time the threshold has ever been crossed for an Olympics. The 1.05 billion minutes of streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics surpassed the entire London Games.
NBC streamed more than 3,500 hours, including the awarding of all 302 medals, in London. The 2012 Games had no simultaneous live streaming and no competing primetime Olympic cable coverage.
The accomplishment, which underscores in part NBC’s depressed Rio Olympics broadcast ratings, was achieved the day before Simone Manuel’s historic gold medal in swimming, Simone Biles’ commanding win in gymnastics and medal machine Michael Phelps’ unprecedented 22nd gold medal. Phelps also became the first swimmer to win gold in one event in four straight Olympics.
Regardless, NBC primetime TV viewership (28.2 million viewers) and household rating (15.5) through Aug. 10 smashed rival networks ABC (286%) and CBS and Fox combined (210%) — the second-largest Games advantage on record (behind only the London Olympics), according to Nielsen.
Total Olympics audience delivery, which calculates average minute viewing across broadcast, cable, and digital Aug. 6-10:
|Day||Rio 2016||London 2012||Rio 2016||London 2012|
|1st Sat.||23.5 million||28.7 million||13.0 rating||15.8 rating|
|1st Sun.||31.8 million||36.0 million||17.3 rating||19.8 rating|
|1st Mon.||31.5 million||31.6 million||18.1 rating||18.0 rating|
|1st Tues||36.1 million||38.7 million||20.5 rating||21.8 rating|
|1st Wed||28.6 million||30.8 million||16.5 rating||17.9 rating|