Hulu Plus Inks Direct Access Deal With Suddenlink27 May, 2015 By: Erik Gruenwedel
Hulu Plus May 27 continued its quest to be more than a podium spot behind Netflix and Amazon Prime Instant Video in over-the-top video.
The SVOD service co-owned by The Walt Disney Co., 21st Century Fox and NBC Universal, signed an agreement with Suddenlink enabling the latter's St. Louis-based 1.1 million TV subscribers direct access to Hulu on their TiVo set-top boxes later this year.
This is Hulu Plus’ seventh partnership with an pay-TV operator announced this year. Others include Cablevision, Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpen West.
Suddenlink’s partnership with Hulu was enabled, in part, by its five-year working relationship with TiVo. Suddenlink was the first U.S.-based cable operator to begin offering TiVo high-definition digital video recorders (HD/DVRs) integrated with its on-demand library and TiVo’s user interface, search and discovery functions.
“We’re working with Internet content providers like Hulu in a continuing effort to offer innovative solutions that benefit consumers,” Suddenlink chief programming officer Kathy Payne said in a statement.
Hulu Plus ended the first-quarter with more than 9 million subscribers.